“ IMAGINE PIONEERING THE ETERNITY”
Imagine a timepiece that, from the dawn of the Solar system to the next 5 billion years, tells time with a self-sufficient mechanism.
MADE FOR PIONEERS
Augé’s Watch has inherited millennia-old knowledge of timekeeping, using it to craft luxury masterpieces that embody new perspectives.
PARADOX
inward race
Yesterday, luxury was synonymous with possession, a solitary pleasure in the act of owning.
a timepiece focused outward
Today, true luxury lies in opening up, in the unpossessed appreciation of the world's beauty.
inward race
Yesterday, luxury was synonymous with possession, a solitary pleasure in the act of owning.
a timepiece focused outward
Today, true luxury lies in opening up, in the unpossessed appreciation of the world's beauty.
IN THE RACE FOR PRECISION HAVE WE LOST THE TRUE ESSENCE OF TIME?
RELATIVITY
Time moves slightly faster on GPS satellites in weaker gravitational fields than on Earth. Japan values punctuality, in contrast to Aymara culture, which embodies a past-facing temporal view. The Mayfly, an aquatic insect, has a 24-hour lifespan, whereas the Greenland shark can live up to 400 years. Vincent Kriechmayr skied down the Streif at Kitzbühel in 1 minute and 56.16 seconds, a track carved from the Alps, which itself took over 65 million years to rise.
IT CAN'T BE A WATCH
Time cannot be compressed into a piece of mechanics. Looks closer this is not a watch.
THE PUZZLE
Imagine a timepiece as a puzzle split into two parts: one you wear on your wrist, and the other out there. Alone, they are worthless, but together, they will tell time for eternity.
COUNTERCLOCKWISE
By understanding the Earth's rotation and magnetic fields, we developed a self-sustaining mechanism to read time. Forget what you thought you knew… Connect to time in a counterclockwise direction.
