MADE FOR PIONEERS
Auge is fully dedicated to crafting watch masterpieces that transform our perception of time. We produce a limited number of pieces annually to perfect the art of timepieces.
Paradox
inward race
Yesterday, luxury was synonymous with possession, a solitary pleasure in the act of owning.
a timepiece focused outward
Today, true luxury lies in opening up, in the unpossessed appreciation of the world's beauty.
inward race
Yesterday, luxury was synonymous with possession, a solitary pleasure in the act of owning.
a timepiece focused outward
Today, true luxury lies in opening up, in the unpossessed appreciation of the world's beauty.
RELATIVITY
Time moves slightly faster on GPS satellites in weaker gravitational fields than on Earth. Japan values punctuality, in contrast to Aymara culture, which embodies a past-facing temporal view. The Mayfly, an aquatic insect, has a 24-hour lifespan, whereas the Greenland shark can live up to 400 years. Vincent Kriechmayr skied down the Streif at Kitzbühel in 1 minute and 56.16 seconds, a track carved from the Alps, which itself took over 65 million years to rise.
The Puzzle
Imagine a timepiece as a puzzle split into two parts: one you wear on your wrist, and the other out there. Alone, they are worthless, but together, they will tell time for eternity.
COUNTERCLOCKWISE
By understanding the Earth's rotation and magnetic fields, we developed a unique way to calculate solar time. This method, while truly unconventional, reflects the true motion of the sun, marking time in a counterclockwise direction on a 24-hour scale.
Challenged by the tides of time
This method, as old as civilization itself faced a formidable adversary in the modern world: the complexity of time zones. Innovatively designed with a rotating bezel, a hallmark of chronograph watches, the Augé Watch allows its wearer to align the ethereal dance of the sun with the pragmatic lines of the time zones.
